After reports surfaced late Tuesday and early Wednesday with what was said to be the Dolphins’ new logo, Mike Dee confirmed the news on Wednesday and said the organization would begin a 30-day rollout of its new identity.
The Dolphins CEO spoke to The Finsiders on Wednesday about the new logo and the process that led to the change.
“We have made the decision to, in advance of what we originally intended, to have the logo itself…make its way out,” Dee said. “It was featured today in a number of different places, including our own Jared Odrick (who) was down at Baptist Hospital and he caught wind of it and wanted to wear the new stuff.” (And Odrick did wear a t-shirt which he tweeted out as you can see here.
The new logo, which still includes navy and white accents, will remain aqua and orange, though the colors will return to the hues worn by the ’70s and ’80s teams. Also, for the first time in franchise history, the Dolphins’ facemask will be white, joining the Kansas City Chiefs as the only other team to go with white – the facemasks had previously been gray and then aqua.
“We’re excited to show the rest of what we’ve done, including the uniforms, which we think are going to be jaw-dropping when they come out on April 25.”
Many wondered, even as more information became public, whether this was a spur of the moment decision. But the logo evolution isn’t something that just came about in the past few months. The organization first started the evolution in 2010, Dee said, and began to solicit fan input. The process was delayed a year because of the NFL’s outfitter switch from Reebok to Nike, but the new look is ready for the 2013 season.
“It’s really been three years in the making, with a lot of fan feedback and dialogue in the mix of that,” Dee said. “So the cake is coming out of the oven, so to speak, in the middle of a lot of things going on at the moment. That makes it exciting and fun for us.”
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