Mark Romig, a member of the New Orleans Super Bowl host committee, sat down with the Finsiders on Monday to explain why playing host to the big game will pay immediate returns.
While the game itself is the draw, the entire preceding week — with an influx of interested spectators arriving — is a boon for the local economy. The last time New Orleans hosted the Super Bowl (2002), the city generated $299 million in revenue, Romig said, and this year they expect that to increase to an estimated $432 million.
“That really is about the small business impact,” Romig said. “It’s about the purchases that are going on – the hotels and the restaurants and the attractions. You look at all the superstructures that are being put up by the various sponsors around town. That would not have happened if it had not been for the Super Bowl. People locally are being employed – that’s very important. There are 75,000 people that work in the hospitality industry that will be working 24-7 to be ready for all of our visitors from the 49ers and Ravens fan base.
“It’s important to our economy – that’s the bottom line.”
The financial boost will help New Orleans pay for recent renovations to Louis Armstrong New Orleans International Airport and also planned expansion of the city’s renowned streetcar system.
Super Bowl XLVII will mark the 10th time (seven at the Superdome) that New Orleans will host Super Sunday, tying it with Miami for the most frequent host.
Sun Life Stadium is one of two finalists (the 49ers Santa Clara, Calif. stadium) for Super Bowl L, which is tentatively scheduled for Feb. 7, 2016.
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